A guide that turns who you are and who you're becoming into a path — then finds the right media for that moment.
Same inputs IABTM-style platforms use — attributes, questions, a method — with a live web curator behind the recommendations.
Me attributes, I Am attributes, and a few calibrating questions. Skip what you don’t need.
A path is chosen for the gap between current and imagined self — Timeboxing, Habit Stacking, and more.
We search YouTube and the web, then rerank for potential — not clickbait — with a clear why-now.
Formats that actually move identity — film, mentors, music, practice.
Not influencer quotes — short notes from people practicing Me → I Am in public, the way growth products should feel.
“I stopped scrolling motivation and started one timebox. The media finally matched the day I was actually in.”
“Marking activities done changed what showed up next. It felt like the system was watching my practice, not my clicks.”
“Custom attributes stuck. Seeing them on the path made the recommendations feel like mine.”
Build a path. Practice the activities. Let the curator adapt.
Start here